WebThe window of early majority purchasing spans a longer period of time than the innovators’ and early adopters.’ Early majority buyers generally have more choices in terms of quality, features, and price because competition tends to peak when this group’s buying cycle is in full swing. Like the early adopters, the early majority’s ... WebApr 27, 2024 · Once the product has been adopted by the early majority, the marketing campaign can then focus on the late majority and laggards. The product adoption curve …
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